Riverfront Park and Amphitheater

Nashville, Tennessee

Situated within downtown Nashville’s 12-acre Riverfront Park along the Cumberland River, Ascend Amphitheater provides world-class performance accommodations within a primarily park-oriented setting. TollesonMcCoy was tasked with establishing wayfinding and signage systems that reinforced the “Park First” goal, set forth by Mayor Karl Dean, unobtrusively guiding visitors to the Park’s many outdoor amenities during the day while safely and fluidly directing concert-goers during events at night.